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Product Development


Finding a hole in the market, and filling the need in a creative way


Know the market, distance your product from top competitors and conduct a SWOT.


Quantify gain/pain ratio and create a value proposition chart.

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Market testing and commercialization.

The Beautiful Case

I wanted to develop a product that would make women feel beautiful from the outside in. I'm proud to present Beautiful Case, a patent-pending mobile phone case, mirror, makeup and brush set that caters to the modern woman on the go. With a simple design, Beautiful Case is functional and fashionable.

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